I Hate Instagram

The funny thing is I thought I would enjoy making videos. Alas, I do not. I feel goofy. It takes too much time. I am getting less and less creative in my old age. And despite all of this, if I want to get Gramatic! in front of more eyes, I feel that I will need to embrace as least one of the Social Medias in order to advertise.

I am very proud of the graphic design and aesthetic of Gramatic! I’m not sure where the 50s vibe comes from and why I associated it with Grammar, but I believe the newsreel style and mid-Atlantic way of speaking lends itself to a grammar-based card game where mechanics are key. And so, I created two mascots for my game: Chuck and Elvira, I made the voices, I shot my first reel…and I feel I’ve made some kind of error. I believe the advertising is sound, these two 50s era cartoons talking about how to play the game, but I feel so uncomfortable voicing the videos that I wonder how sustainable the template can be.

So, I made another reel where I had the card of the day appear and be placed of so artfully with the rest of cards to make a full sentence. I like that vibe, but it doesn’t really support the game and how to play. Therefore, I think I will have to stick with Chuck and Elvira for a while. Maybe as I make more reels, I’ll feel more comfortable in the roles. Maybe I’ll be able to make them faster. At this point, I am hoping for the very conservative goal of one Cand E reel per week, with two to three of the Card of the Day. I think my eyes are too big for my stomach on that one. My real goal with Instagram is to have at least one post of any kind per week. I have even procured a Samsung phone specifically for Sheep Chase purposes, its main job to house the Social Media accounts because I refuse to have that distraction on my regular phone.

I am saying this all out loud in an attempt to hold myself accountable. If you have any suggestions on how best to use Instagram as a tool for marketing, please comment! I would love to hear suggestions and strategies. Oh, and of course, like and subscribe to my Instagram! The link is below.